In 2021, Tom Barclay Matchett, founder of The London Storyteller Group was featured on Tourpreneur, the premier podcast for innovators in the tourism and travel sector. In the episode, hosted by Tourpreneur’s Shane Whaley, Tom discusses how The London Storyteller originated as a successful specialist in creating bespoke experiences for travellers.
What goes into a blog post? Helpful, industry-specific content that: 1) gives readers a useful takeaway, and 2) shows you’re an industry expert. Use your company’s blog posts to opine on current industry topics, humanize your company, and show how your products and services can help people.